10 Good Reasons to Register a Trademark

There are very good reasons to register your trademark.

1.   A trademark is one of the most important business assets you’ll ever own. It is your name or your logo that distinguishes your company services or products in the marketplace.

2.   The advances in IT and the Internet mean that information is more freely available to the public and your competitors. As a consequence it is now much easier for a competitor to take advantage of your hard earned reputation.

3.   By registering your trademark you can prevent others from using your business identity which can lead to confusion for your customers and damage your reputation.

4.   Registration of your trademark gives you legal protection for your mark.

5.   Registration of your trademark gives you the exclusive right to use the mark across Australia.

6.   A trademark registration is valid for 10 years, and can be renewed every 10 years thereafter.

7.   The use of an unregistered trademark can lead to a lengthy, expensive legal dispute over who has the right to use it.

8.   A trademark registration is proof of your ownership. In a dispute, the registered owner does not have to prove ownership; the onus is on the challenger. 

9.   A registered trademark is a valuable asset for your business.

10.   A trademark is property and can be licensed or sold like any other property.