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Reasons to trade mark




  • Give you the exclusive right to use the mark for 10 years in Australia.

  • Gives you legal protection for your mark against others who use your mark without your permission.Gives you faster outcomes in ownership disputes compared to an unregistered trade mark. Gives you proof of ownership of the trade mark.


A Registered Trade Mark


  • Distinguishes you from other traders of similar goods or services in the marketplace.

  • Is your own personal property.

  • Can be licenced or sold to others.

  • Protects your business identity.

  • Is an intangible asset that adds to your goodwill.